IFC - Logo, Stationery, Brochure, Posters, Exhibition
'IFC Fleet Services is an innovative and independent specialist offering an unrivalled range of fleet services'. (strap line from the IFC Fleet Services website).
As part of a company restructure, IFC Group formed to group their subsidary companies (IFC Fleet Services, BBS Fleet Logistics, Vertivia and Goodwood Rental) under one brand with each company retaining their own identity. Part of this restructure required a rebrand as the previous logo for IFC Fleet Services had been in use for a long time and it was time for an update. They wanted to use the name 'IFC Group' and 'IFC Fleet Services' therefore needed a logo that could work with both names. The new logo needed to be clear, classic, have a sense of movement and retain the company branding colours of dark blue and grey. Business cards, stationery and signage have been designed using the new identity.
Previous design work undertaken for IFC includes a brochure, exhibition stand and promotional posters. All the design work for IFC has been created with one consistent branded look using the dark blue and white, with some grey as a secondary colour.
A brochure was created as a marketing tool both for print and also to send out as a pdf attachment. The front cover image was selected for having a strong individual style, with the dark blue that is part of IFC's brand and has been used as the website's home page image and also on one of the promotional posters. The exhibition stand carries through the same branding colours. The promotional posters incorporate images from the brochure and website.
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