Logo Design. Visual Brand Identity. Design for Print. Design for Online.
IFC Fleet Services is an independent, unbiased fleet service. IFC Fleet Services is part of IFC Fleet Group.
As part of a company restructure, IFC Group formed to group their subsidary companies (IFC Fleet Services, BBS Fleet Logistics and Fownd) under one brand with each company retaining their own identity. Part of this restructure required a rebrand as the previous logo for IFC Fleet Services had been in use for a long time and it was time for an update. They wanted to use the name 'IFC Group' and 'IFC Fleet Services' therefore needed a logo that could work with both names. The new logo needed to be clear, classic, have a sense of movement and retain the company branding colours of dark blue and grey. Business cards, stationery and signage have been designed using the new identity.
A series of flyers designed to be emailed out were designed for IFC Fleet Services. These were purely designed for online use though could easily adapt to be printed.